Loyalty Program GuyHow Much Does an SMS Loyalty Program Cost?
By Kevin Graham · Updated September 2026Short answer: Most SMS loyalty programs for local businesses cost roughly $99 to $400 per month, depending on how many texts are included and whether a check-in kiosk is part of the plan, plus a one-time setup fee. Watch for message overage charges, annual compliance fees, and contract length when comparing options.
What you're paying for
- Monthly plan: the software, a set number of included texts, and support.
- Check-in kiosk: a tablet at your counter where customers join and check in. Plans with a kiosk cost more but grow your list much faster.
- Setup or launch fee: one-time installation, campaign setup, signage, and staff training.
- Carrier registration: business texting now requires registering with phone carriers. Good providers handle this for you.
- Extra messages: texts beyond your plan are billed per message.
- Compliance fees: some providers charge an annual fee to cover carrier and regulatory requirements.
What my programs cost
I'm a local agent for Sentext Solutions' Repeat Business Program. Plans start at $99/month and are customized to your needs in your consultation, based on things like how many customers you see, how many texts you'll send, and whether a check-in kiosk makes sense for your counter.
Every program includes installation and staff training, carrier approval and registration, campaign support, and free opt-in signage. I'll walk you through every fee, the agreement length, and renewal terms before you sign, so there are no surprises.
Will it pay for itself?
Add up a year of cost, then compare it with the revenue from extra visits. For example, if your program costs about $300 a month and your average ticket is $25, you need roughly 12 extra visits a month to break even. Everything beyond that is added revenue.
That's why I back programs with a 3x ROI Guarantee: if the program doesn't return at least three times what you invested in the first 12 months, SMB AI Partners pays your monthly service until it does. Terms apply. Run your own numbers.
Questions to ask any provider
- How many texts are included, and what does each extra text cost?
- Is there a setup fee, and what does it include?
- How long is the contract, does it auto-renew, and how do I cancel?
- Are there annual or compliance fees?
- Who handles carrier registration and opt-out compliance?
- Who trains my staff, and who do I call when I need help?
Frequently asked questions
Is there a cheaper option than a monthly SMS program?
A paper punch card costs almost nothing, but it can't reach customers after they leave. See the punch card vs. text program comparison to decide which fits your business.
Why do plans with a kiosk cost more?
The kiosk includes hardware and makes joining effortless at your counter, which usually grows your customer list much faster than signs alone.
Can I cancel anytime?
Most SMS loyalty programs, including the ones I offer, use a term agreement rather than month-to-month. I review the agreement length and renewal terms with you before you sign. Always check contract terms with any provider.
See what this could do for your business
Free 15-minute walkthrough. I'll run your numbers with you.
Backed by our 3x ROI Guarantee. Terms apply.